Monday, September 10, 2012

Press Junkets and Boredom

With X-Factor debuting in two days, one would imagine this would be the most exciting time for Britney Spears fans. Sadly, I have bad news to report - it's not.
While Britney will do interviews with everyone and their grandmother (ET, Access Hollywood, E! News, Extra, etc.), the sad fact is they're all the same. She sits in a room (with Simon Cowell; apparently they're interview buddies), a reporter comes in, asks a bunch of generic questions, leaves, then the cycle repeats itself for a couple of hours.
Don't get me wrong, I love interviews. I'll love seeing Britney on Ellen and Jimmy Kimmell. But most of what we're going to get consists of Britney in a room answering the same questions: "What's it like working with Simon?' "What's it like working with Demi?" "How is the experience working on the show?" "Were you nervous?"
We've been down this road before - when Britney promoted Femme Fatale she did the same thing. The only difference was that back then some of the foreign reporters asked some odd questions that won't be asked this time, because there won't be foreign reporters (I don't think anyone in England/Japan/Italy/Russia cares much about the X-Factor USA). So, while those interviews may have been oddly compelling - though still generic - these interviews will be just generic.
It's unfortunate, because there are a million great questions you could ask. You just can't. Either her team won't allow them to be asked or Britney won't answer them. No one from ET or Access Hollywood is going to ask any controversial questions, as those would never get answered and, therefore, never make air (and when I use the term controversial I don't mean questions about her conservatorship).
By the time the tenth reporter asks her whether she found any stars during audition phase or how she got along with Simon, he or she won't get anything more than a sigh and a short response. "Honestly, the talent was good." "I, honestly, enjoyed, you know, working with Simon." Not very compelling.
Let's "shoot straight" - we want to know about panic attacks, walking off stage, going head-to-head with Christina, how she feels when people say she has no business judging talent, the awkward auditions (the guy giving her the flowers, then butchering Circus, and the former duet partner), and all the other juicy tidbits.
Ironically, Simon will tell us more about Britney than Britney will. If he did these press junkets alone, we'd probably get all sorts of scoops. Hell, just what he's told TMZ is more interesting than anything Britney will say this week or next.
Sadly, that's the nature of the beast. Keep everything shrouded in mystery until we no longer care. Britney's team is great at that. Of course, they've had a lot of practice.

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