Screaming & Shouting

For some reason, there's an amount of people who dislike will.i.am., an amount that seems large because they're quite vocal. The sales of the group he's in, Black Eyed Peas, would indicate the vocal haters are actually a small group with big mouths. Whatever the case, all you hear from these people is how horrible his music is. Yet, somehow, he produces hit after hit. Teaming with Britney Spears on "Scream & Shout," to quote his musical tag team partner, oops, he did it again.
To be fair to the vocal haters, his solo work never really caught on until he teamed with Britney. But once the Queen of Pop and Mr. i.am. hit the studio together, they made magic. First with "Big Fat Bass" (a personal favorite of mine) and now with "Scream & Shout" (not my favorite, to be honest), Britney and will have shown how they can create something special together.
In fact, you can argue (and probably come out on top) that "S&S" is Britney's biggest hit ever. It's clearly her biggest radio hit ever. It's poised to potentially reach number one. If it does it would be the first time a Britney song went to number one after being on the charts for more than two months. Her other hits either debuted at #1 ("Baby One More Time, 3, Hold it Against Me) or flew up the charts in record fashion (Womanizer went from  number 97 to number one, a record at the time for the largest jump in Billboard history).
With the rumor that will.i.am. will executive produce Britney's next album comes two reactions: booing from the vocal haters and excited screams from people who realize that Britney and will have hit two home runs together. Will's music isn't perfect, there are plenty of songs to dislike, but he and Britney have come together like peanut butter and jelly. Whether you like "Scream & Shout" you can't deny its success. Usually after 10 weeks on the chart, a Britney song is falling out of the top 10. With "S&S" the song is still climbing the chart. It's still in the top three on iTunes.
Maybe an entire Britney and will.i.am. album wouldn't work. But if he threw a couple songs on her next album, and they were anywhere near the quality of "Big Fat Bass" or "Scream & Shout," then you could almost guarantee another hit. In fact, imagine if "BFB" was released as a single instead of "Criminal?" Don't you think that would have given Britney another top 10 hit?
Peanut butter goes well with many things: chocolate, jelly, marshmallows, etc. It doesn't go well with ketchup, mustard or mayonnaise. Perhaps in some of will's other songs he worked with one of those three. But Britney is clearly his jelly.
By her eighth album, America might not be ready for their, well, you know how the song goes.